Janty Basha Design Studio

As a part of a re-brand for Becton Dickinson, a medical device company, I was tasked with creating consistent typographic styles to be implemented in the company's collateral, one aspect of this study was creating a unified system for the treatment of superscripted glyphs for the different products produced by the company.

The result was the following formula which produces customized results depending on the type size, the same formula would increase the size of the superscript when used within small type to improve legibility, and decrease it’s size when used with bigger type sizes to improve aesthetics.

BD Type Study